Wednesday, July 11, 2012

ETL strikes again

ETL new promotion is already a hit. The offer is fairly simple: 
Pay 1,650,000 LAK in one time and get 1 smartphone FREE + 1,650,000 LAK bonus over two years.

ETL new smartphone promotion


The bonus is broken down by step of 60,000 LAK/month over the 20 first months if the sub refills 60,000 LAK/month. The rest of the bonus is given over the last 4 years. 

The trick here is to advertise that the smartphone is free and the bonus only to payback the initial deposit. This allows the Lao mobile operator to comply with the price regulation as offering huge bonus to its high ARPU subs (60,000 LAK minimum refill per month). 

After the Gmail to SMS feature, ETL proves that it is possible to innovate, be creative and offer promotions to its subscribers in spite of the price regulation. 

A new player in this fool’s game where Beeline used to be the king... As for the Russian company, it is still M.I.A...

3 comments:

  1. What is the model of smartphone proposed? Is it Android? Sounds like an interesting deal...

    ReplyDelete
  2. Hello Denis,

    These are the specs:

    Alcatel One Touch Glory 918N Specifications

    Dimensions: 112 x 58.6 x 12mm
    Weight: 123g
    Colors: Black and Pearl White
    Display: 3.2 inch HVGA 320×480, TFT 262K colors LCD capacitive touch
    Camera: 3 Megapixel
    Operating System: Android OS v2.3 Gingerbread
    Processor: 650MHz processor MTK 6573 chipset
    Memory: 256 RAM
    Storage: 150MB internal memory
    Expansion: microSD up to 32GB
    USB: microUSB v2.0
    Connectivity: Wi-Fi 802.11, Hotspot, Bluetooth 3.0 w/ A2DP
    HSPA: HSDPA 7.2Mbps, HSUPA 5.76Mbps
    A-GPS
    Sensors: Proximity sensor, E-compass, G-sensor
    Battery: lithium 1300mAh


    This smartphone is usually sold $150 USD online.

    ReplyDelete
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